 |  |  |
 |
 |
|
 Computer Associates, after acquiring companies that provided software in the fragmented Identity and Access Management (IAM) category, charged Winsper to develop a communications program that positioned CA as a major player in the security software business. |
 |
 |
 What if corporate security was defined in a new light; as a series of business events-like hiring new people, providing critical information to employees- each one carrying its own security risk? What if C-level or IT management was asked if their business is secure throughout these events? That's what Winsper did to establish CA's solutions as "Security Without Question." |
 The campaign, which appeared online and targeted executives through direct mail and email, garnered record sales leads for CA in the security category, establishing them as a viable candidate for an overall IAM solution. |
 |
