When Raytheon bought Beechcraft, they re-named it Raytheon Aircraft, effectively erasing the heritage of this venerable brand, and alienating followers. Winsper was charged with relaunching the Beechcraft brand and the new Premiere I jet.

Re-introduce the Beechcraft brand and the Premiere I in an advertising campaign that harkened back to the to the roots of the company started by Walter Beech and his wife, Olive. Insight led to new Hawker positioning - Unequalled.

“Raytheon Aircraft is the only aircraft manufacturer that has consistently increased its production since Q3 of 2003. All other competitors are lagging behind.” Source: AIN

In tough economic times, the purchase of a corporate jet must be justified as a smart business decision and not a luxury.

Target CEOs with a direct mail and advertising campaign to demonstrate that Hawker is an efficient extension of their office. Target CFOs with a campaign that highlights the economies and tax incentives of purchasing a Hawker. Insight led to new Hawker positioning - Unequalled.

“Raytheon Aircraft’s performance was much improved, reflecting a continued focus on the fundamentals, a better general aviation market and a renewed luster to the Beechcraft® and Hawker® aircraft brands.” Mr. William Swanson, CEO Source: Letter to shareholders, Annual Report Gold winner for International Summit Creative Awards

Inform people that MDVIP is revolutionizing the way health care is delivered by offering highly personalized physician care focused on wellness and prevention.

Health and wellness are the most fundamental of human needs, yet the system charged with delivering them is broken.

Create a multi-media campaign, “I am a VIP,” to attract target consumers to the life-changing benefits of MDVIP.

Attract affluent, time-starved consumers to a new brand that provides access to flexible vacation club services at the most exclusive residences and properties in North America.

For this audience, access to the world’s most exclusive properties for vacationing is the luxury- owning such a property is the burden.

Create a web site and identity for One Key that brings to life the positioning, “Your World, Your Way.”

Produce the most distinguished, category-breaking capabilities brochure for the PC-12, the premiere, single prop turbine aircraft in the world from Pilatus Business Aircraft.

The target audience is a very discerning, luxury consumer and C-level business executive that cares about quality, performance, craftsmanship, safety, function and the flying experience.

The theme “Strength Within” created a personality for the brand and dramatized the individual’s desire for only the best experience, on and above the ground.

The agency conducted a Pan-European qualitative study to determine the buying behaviors of key influencers including CEO, CFO, and HR executives and their level of understanding of outsourcing stock plan administration.

The creative idea Sharing our Wealth of Experience was the recommended positioning. The Agency worked within the confines of UBS' stringent corporate standards and leveraged the UBS sponsored Alinghi sailboat competing in America's Cup 2003.

The agency developed a brand messaging architecture; sales support materials for UBS internal and external audiences; and built the UBS CEFS secure web site for prospective buyers and users alike. Gold winner for International Summit Creative Awards